Custom designed letterpress pocket-sized sketchbooks for the Virginia Tech College of Architecture, Arts, and Design 

Designed a pocket-sized sketchbook for the Virginia Tech College of Architecture, Arts, and Design. With tactile covers and a compact format, these books serve as a creative tool that visually reflects the college’s appreciation for analog craft in a digital age. I handled concept ideation, type selection, hand-drawn design, and print production coordination with a local letterpress.

Recruitment cards for each school and majors offered in the Virginia Tech College of Architecture, Arts, and Design

Designed a series of recruitment cards to capture the energy and identity of the College of Architecture, Arts, and Design. Each piece balanced bold typography with dynamic imagery to stand out at admissions events. My role included concept development, layout design, and preparing files for professional print production. The cards quickly became a recognizable tool in student recruitment efforts.

Brand identity for Ginger Moon Bakery 

Created a full brand identity system for Ginger Moon Bakery including logo design, packaging, and staff apparel. The visual language leans into organic ingredients and a playful, homey feel. I used earth tones to evoke warmth and hand-crafted comfort. I also chose a typeface to directly reflect the mountains and location of the bakery.

Live at The Lyric Theatre print poster design + photography

Live event photography for Margo Price, Valerie June, The Watson Twins, and more.

Since 2013, I’ve designed a series of posters for the Live at The Lyric Theatre concert series. Each poster captures the spirit of the performance through custom illustration, dynamic typography, and complementary photography. My role included layout design and optimizing assets for both print and digital channels, helping build a consistent visual identity for the series over time.