When the Virginia Tech College of Architecture, Arts, and Design restructured in July 2022, I led a phased launch for four newly independent yet brand-aligned school websites (Architecture, Visual Arts, Design, and Performing Arts). My role included strategic planning, coordinating with academic leadership and technical teams, and ensuring visual consistency across multiple domains. The result? A smooth transition that upheld the college’s identity while giving each school a distinct digital presence.
Special thanks to Brad Soucy for partnership and leadership on all websites, Chris Morgan for strategic vision on the Architecture and Design websites, and to Patrick Finley and Amanda Lechner for collaboration on the School of Visual Arts website.